The Daily Strand
Free · Monday, Wednesday & Friday · 7am NZT
For creators who make hair content
Stop guessing what works. Start building on it.
Three mornings a week, we read hundreds of hair videos across TikTok, Instagram and YouTube, find the ones people actually stopped for and saved, and take them apart so you can see exactly why. Then we give you one thing to film that day.
Get it free- The winning hooks, formats and carousels in our corner of the internet, while they are still fresh
- Why each one worked, in plain words, and how to make it yours
- A short filming challenge every issue, with the best entries featured
- Five minutes to read, free, and straight to your inbox
Why it matters
Growing an audience is a skill. This is your training.
Most creators learn what works by posting and hoping. The Daily Strand lets you learn from what is already working for other people, in your niche, this week, so every video you make starts from a better idea.
See what is working while it still works
Formats rise and fade fast. We catch the videos that are taking off in the last couple of days, so you can use the idea while your audience is still hungry for it, not a month later.
Borrow the structure, keep your voice
Every breakdown shows the hook, the order of the beats and why people kept watching. You take the skeleton and fill it with your own story, which is how you get better without copying anyone.
Learn the numbers that actually matter
Views are noisy. We look at saves, comments and how fast a video grows, because those are the signals that a video is building an audience rather than just passing through a feed.
Turn consistency into a habit
A short challenge three times a week gives you something worth posting even on the days you are out of ideas. Showing up regularly is most of the work, and this makes it easier.
From our first issues
The kind of thing you will learn
A wash day video got saved by 2,733 people, more than ten times the typical save rate in its window. The whole trick was one line that reframed the goal.
Issue No. 2An 11 second clip from an account with about 4K followers reached 26.8K views and 219 comments. Short and honest can travel much further than you expect.
Issue No. 2The top TikTok search results in our niche were photo carousels, not videos. If you would rather not talk to camera, that is good news.
Issue No. 1How it works
Read it, film it, send it back
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Sign up
Add your name, email and handles. Your welcome email arrives straight away with a first challenge.
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Read it over coffee
Every Monday, Wednesday and Friday at 7am, the best videos and carousels are broken down for you.
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Film the challenge
Each issue ends with one short thing to film. Post it, then reply to the email with your link.
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Get featured
The best entries are shared in the brief as Crew Pick, and some creators are invited into Kiri10 Crew.
Inside every issue
A newspaper for your feed
- The breakdown
- The video that worked best since the last issue, taken apart beat by beat.
- The leaderboard
- Four more winners across TikTok, Instagram and YouTube, with the one idea worth borrowing from each.
- Carousel school
- A carousel saved thousands of times, read slide by slide.
- Trend of the week
- The format quietly spreading through the niche right now.
- The challenge
- One thing to film that day, in under a minute.
- The hook bank
- Fill-in-the-blank opening lines, each taken from a video that is working now.
Kiri10 Crew
For the creators who show up
The challenges are how we find people. Creators whose entries stand out are featured in the brief, and some are invited into Kiri10 Crew, our small creator programme with product and paid briefs for people who make honest content about hair changes after a baby, through menopause, after a stressful season or after losing weight. You do not need to use Kiri10 to subscribe, and the brief is useful whether or not you ever work with us.
Questions
Good to know
Is it really free?
Yes. The Daily Strand is free and there is nothing to buy.
Who is it for?
Anyone making content about hair, from creators sharing their own hair story to UGC creators who want more briefs from hair, beauty and wellness brands. Follower count does not matter.
When does it arrive?
Every Monday, Wednesday and Friday at 7am New Zealand time. Your welcome email arrives straight away.
Why do you ask for my Instagram handle?
So we can see your work when you send in a challenge, and so we can credit you properly if you are featured. TikTok and YouTube are optional.
Who is behind it?
Kiri10, a New Zealand hair-health company. Our team reads hundreds of hair videos a week to put each issue together.
What happens to my details?
We use them to send you The Daily Strand and the occasional creator opportunity, and we never share them. Every email has a one-click unsubscribe.
Your next video starts with the next issue
Free, three mornings a week, five minutes to read.
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