FREE SHIPPING TO ALL NZ | ALL ORDERS OVER $50

Homologous keratin and what it means
img

Keratin is the main building block for hair, nails and skin.

 

Over time and through pollution, chemical or heat treatments like colouring, perming or straightening, hair becomes damaged. The way to resolve this? Replace the keratin.

 

So any old Keratin will do?

 

The answer to this question is a resounding “no”. In order for keratin replacement to be effective it needs to be able to bond to the hair shaft and interact in a natural way with the skin. For bonding to take place the source of keratin in the first instance and the method of extraction is critical.

 

So functional keratin then...

 

Yes, functional keratin – the stuff that remains bioactive through the process of extraction. What is particularly special about our bioactive keratin is the homology, or how similar it is to human keratin. Keraplast’s keratin is 91% homologous. That means it is made up of the same smaller amino acid molecules arranged in the same order.

 

Because of our extraction process and the 91% homology, we are able to achieve large molecular weight proteins. Hydrolysis, the standard extraction method for keratin, breaks bonds and gives smaller pieces of keratin.

 

So what does that mean?

 

The easiest way to picture the difference is to think of a zipper. With functional keratin, the teeth of the zipper fit perfectly together and bind to create the zipping effect or a strong connection. Hydrolysed keratin, on the other hand, is like trying to do up a zip where most of the teeth are broken on one side of the zip. Some of them connect, most of them don’t and effectively your zipper doesn’t work particularly well.

 

So what do I get from the zipper effect?

 

  • This 91% homology and gentle extraction process mean that you get bioactive functional keratin that is able to:

  • Improve strength and vitality of hair and skin

  • Improve vibrancy and evenness of hair colour

  • Restore damaged hair and skin

  • Control frizz                                                                                                                                                                                                                                                                                 Get in touch with us if you have any questions.

Check out our products
Kiri-Glow | keratin supplements for hair, nails and skin supplied across NZ
$69.95
Kiri-Glow | keratin supplements for hair, nails and skin supplied across NZ
$69.95
Bundle
success_icon Added to cart
success_icon All {number} Kiri-Glow | keratin supplements for hair, nails and skin supplied across NZ - {variant} already in your cart
success_icon Network error. Please try again
Kiri-Glow | Keratin supplements | 2 Month Bundle
$125.95
success_icon Added to cart
success_icon All {number} Kiri-Glow | Keratin supplements | 2 Month Bundle - {variant} already in your cart
success_icon Network error. Please try again
Kiri-Glow | Keratin supplements | 3 Month Bundle (MOST POPULAR)
$179.95
success_icon Added to cart
success_icon All {number} Kiri-Glow | Keratin supplements | 3 Month Bundle (MOST POPULAR) - {variant} already in your cart
success_icon Network error. Please try again
The Ultimate Nourisher Gift Box
$179.95
success_icon Added to cart
success_icon All {number} The Ultimate Nourisher Gift Box - {variant} already in your cart
success_icon Network error. Please try again
Continue reading
img

Why is New Zealand Keratin Superior?

img

Tell me, what is keratin and what is it made of?

img

Functional Keratin and Why You Need It!