Kiri10 Powered by Functional Keratin™: Ethical, Sustainable, and Regenerative Farming Practices

June 11, 2024|Natalie Harrison

Updated: November 2025

Behind the scenes of how Kiri10 sources the world's most bioavailable keratin while supporting regenerative farming, local farmers, and environmental restoration

At Kiri10, we believe in transparency.

Not just about what's in our products, but about where it comes from, how it's made, and who benefits from your choice to support us.

Our products are powered by Functional Keratin™, the most effective keratin on the market (43% hair loss reduction, clinically proven). We've chosen this ingredient because it's sourced with intention, ethics, and a genuine commitment to regenerative practices.

Let's take you behind the scenes to discover the incredible journey of this remarkable keratin, from the lush green pastures of New Zealand to the moment it transforms your hair health.

The Source: Strong Wool Sheep From Regenerative New Zealand Farms

Why New Zealand?

New Zealand is home to some of the world's most ethical and sustainable sheep farming.

What makes NZ sheep farming exceptional:

Strict animal welfare standards enforced by law

Natural, grass-fed systems (not grain-fed in industrial settings)

Climate conditions that support healthy sheep and pastures

Strong wool sheep breeds naturally suited to New Zealand's landscape

A culture of farming that respects land stewardship

Understanding Strong Wool Sheep

The Functional Keratin™ we source comes from strong wool sheep that graze on the lush, green pastures of New Zealand.

An important fact about these sheep:

They cannot shed their wool naturally

They depend on regular shearing to stay cool and comfortable

This is especially critical during hot summer months

What this means:

Shearing isn't optional or exploitative, it's essential care

Without shearing, these sheep would suffer

The wool we collect is a natural byproduct of necessary animal care

This is fundamentally different from harmful practices

The Shearing Process: Animal Welfare First

Our partner farms practice high-welfare shearing standards.

What ethical shearing looks like:

Trained, skilled shearers who handle sheep calmly and carefully

Regular health checks before and after shearing

Stress-minimisation techniques (calm environments, handling protocols)

Veterinary oversight ensuring sheep wellbeing

The sheep remain comfortable and unstressed throughout

This isn't just theory. It's verified through third-party audits.

Regenerative Farming: A Commitment to Environmental Restoration

What Is Regenerative Farming?

Regenerative farming goes beyond sustainability. It actively restores and improves the land.

Traditional (extractive) farming:

Uses the same pasture repeatedly, depleting soil

Leads to soil degradation and reduced productivity

Often involves overcrowding animals in confined spaces

Damages the ecosystem long-term

Regenerative farming:

Uses rotational grazing, moving sheep to different pastures

Allows land to recover and rejuvenate between grazing

Builds soil health and fertility

Actually improves the land over time

Creates a sustainable cycle benefiting land and animals

How Rotational Grazing Works

Imagine the sheep as nature's gardeners, working with intention.

The process:

Sheep graze in one section of pasture

Their grazing naturally fertilises the soil

Their movement breaks up compacted earth

After grazing, that section is rested

Natural processes restore the pasture health

The cycle repeats, creating a regenerative pattern

The results:

Healthier soil (essential for plant growth)

Better grass (nutrition for the sheep)

Improved water retention and biodiversity

A productive landscape that improves year over year

Why This Matters: The Alternative

Without regenerative practices, farming often becomes extractive.

Conventional overcrowding approach:

Crams as many animals as possible into small spaces

Harms the animals (stress, disease, suffering)

Eventually renders the land unusable

Creates a downward spiral of degradation

This approach is cheaper short-term but devastating long-term

Our regenerative approach:

Ensures sheep live in healthy, stress-free environments

Keeps land productive and vibrant

Builds value over time instead of extracting it

Creates a system that benefits everyone involved

This is the future of farming, and we're proud to support it.

The Keratin Extraction Process: Pure, Potent, Ethical

From Wool to Functional Keratin™

Once the wool is collected, it undergoes a meticulous extraction process.

Step 1: Purification

Wool is washed multiple times to ensure complete purity

Impurities are removed without harsh chemicals

Environmental care in every step

Step 2: Proprietary Extraction

The Functional Keratin™ extraction process uses filtered hot water

Combined with proprietary methods developed by Keraplast

This preserves the keratin's bioactive structure

Step 3: Quality Control

Third-party testing verifies purity and potency

Bioavailability verified (91% bio-identical to human keratin)

Heavy metals and contaminants tested and verified absent

Why This Matters: Bioavailability

The result is pure, high-quality Functional Keratin™ that achieves 91% bio-identity to keratin found in human hair.

What this means:

Your body recognises it as compatible with your own keratin

Absorption and utilisation are dramatically more effective than hydrolysed keratin

Clinical studies show 43% hair loss reduction within 60 days

17.61% improvement in hair cortex integrity (actual structural strength)

This isn't theoretical. This is measured, published science.

No Chemicals, No Compromise

The extraction process used for Functional Keratin™ is completely cruelty-free.

What's not used:

No harsh chemical solvents

No animal testing

No animal cruelty anywhere in the process

What's used: filtered water, heat, and proprietary technology.

Supporting Local Farmers: Ethical Economics Beyond Fair Trade

The Farmer Story

Our commitment to ethical practices extends far beyond compliance.

We believe farmers deserve to thrive, not just survive.

Our approach:

We pay farmers above-market rates for their wool

This isn't minimalist fair trade, it's genuine partnership

Farmers have predictable income they can count on

This creates stable livelihoods for farming families

What Above-Market Rates Really Mean

For farmers:

Ability to invest in land improvements

Resources for continuing education and best practices

Financial stability for their families

Incentive to maintain high animal welfare standards

Peace of mind and reduced financial stress

For the land:

Better maintained pastures and infrastructure

Investment in regenerative practices

Long-term commitment to sustainability

Improvement of the land year over year

Supporting the Local Economy

When you choose Kiri10, you're supporting New Zealand.

The economic impact:

Direct payment to local farming families

Support for rural communities

Jobs in processing and production

Strengthening of local agricultural infrastructure

By choosing Kiri10, you're not just buying a product. You're investing in ethical economics.

The Complete Ethical Picture

Certification and Verification

Words are cheap. We back ours with certifications.

Our products powered by Functional Keratin™ are:

Certified by independent third parties

Verified for purity and potency through rigorous testing

Sourced from farms that meet or exceed all animal welfare standards

Processed using sustainable, non-toxic methods

You can verify:

Complete transparency about our sourcing

Third-party testing results accessible

We have nothing to hide because everything we do is ethical.

The Environmental Impact

By choosing Kiri10, you're actively supporting environmental restoration.

Each purchase supports:

Regenerative farming practices that improve soil

Reduced agricultural carbon footprint

Protection of New Zealand's natural landscape

Sustainable practices that benefit future generations

This isn't greenwashing. This is genuine environmental stewardship.

Your Impact: The Kiri10 Difference

What You Get With Every Purchase

When you choose Kiri10 products powered by Functional Keratin™, you're getting:

Superior product:

43% hair loss reduction (clinically proven)

91% bioavailable (most effective keratin available)

Pure, potent, third-party tested

Ethical sourcing:

Sheep raised with genuine care and respect

Farmers paid fairly and invested in

Land regenerated rather than depleted

Environmental responsibility:

Regenerative farming practices

Sustainable extraction process

Carbon-conscious production

Peace of mind:

Knowing your choice aligns with your values

Supporting a system that's better for everyone

Contributing to a more sustainable future

Join Our Mission: Ethical Beauty and Sustainability

Our Commitment Going Forward

We're proud to offer you products powered by Functional Keratin™ that are effective, ethical, and sustainable.

This isn't just a supplement. It's a statement.

A statement that you care about:

Your health and hair transformation

Animal welfare and ethical treatment

Environmental restoration and sustainability

Fair economics and community support

Together, we're creating a different model for the beauty industry.

The Kiri10 Promise

We promise to:

Maintain transparency about our sourcing and practices

Invest in regenerative farming that improves the land

Pay farmers fairly above market rates

Partner with Local Business to provide the most bioavailable Functional Keratin™ available (91% bio-identical)

Stand behind our ethics with third-party certifications

Continuously improve our practices

This isn't just business. This is our belief system.

References and Further Reading

Regenerative Agriculture Practices - Rodale Institute - Comprehensive guide to regenerative farming
Ethical Farming Standards - Animal Welfare Institute - Animal welfare verification and standards
Sustainable Agriculture in New Zealand - Beef + Lamb Genetics - New Zealand farming practices and standards
Effect of keraGEN IV Keratin Oral Supplementation - Lincoln Agritech - Clinical study showing 43% hair loss reduction
Functional Keratin™ - Keraplast - Information on Functional Keratin™ trademark and technology
Soil Health and Regenerative Grazing - Sustainable Agriculture Research and Education - Research on rotational grazing and soil restoration
KiriGlow Keratin Supplement - Kiri10 - Keratin supplement powered by Functional Keratin™

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Frequently Asked Questions

All our certifications and testing results are available upon request. We encourage you to ask questions and verify independently. We have nothing to hide because everything we do is verifiable and transparent.

Multiple factors justify the higher cost. We pay farmers above-market rates. We use Keraplast's patented, gentle extraction process. We invest in third-party testing and certifications. We provide a product with 91% bioavailability (hydrolysed keratin is far less effective). You're paying for quality, ethics, and proven results.

Yes. Our partner farms are regularly audited for animal welfare. Shearing is performed by trained professionals using stress-minimisation techniques. Sheep are monitored for health and wellbeing constantly. Without shearing, these sheep would suffer, so our involvement actually improves their lives.

Regenerative farming actively restores soil health and fertility. It increases biodiversity and water retention. It sequesters carbon in the soil. It creates more productive landscapes over time. The land improves year over year rather than being depleted.

We pay above-market rates, significantly higher than standard industry pricing. This enables farmers to invest in their land, their families, and their futures. We believe in genuine partnership, not exploitation.

We're committed to reducing our carbon footprint through regenerative practices, sustainable and local sourcing, where possible. Regenerative farming actually sequesters carbon in the soil. We're continuously working to improve our environmental impact.

We're actively working on farm visits for ourselves for videography purposes, so customers can see the practices firsthand. Transparency means you should be able to verify our claims.

The wool is the product we source for Functional Keratin™. The rest of the sheep's lifecycle depends on the farm's practices. We work with farms committed to ethical treatment throughout the animal's life. We encourage you to ask us directly about specific farms.

Currently, Functional Keratin™ is derived from sheep wool, which is not vegan. However, the extraction process uses no animal testing and genuinely benefits animal welfare. We're exploring options for plant-based alternatives but won't compromise on bioavailability.

Share our story and values with your community. Support local, ethical brands. Ask companies about their sourcing practices. Vote with your dollars for the future you want to see. Together, we're creating change.