Our Functional Keratin: Ethical, Sustainable, and Regenerative Farming Practices

Our Functional Keratin: Ethical, Sustainable, and Regenerative Farming Practices

At Kiri10, we believe in the power of nature to provide the best solutions for healthy, beautiful hair. Our commitment to ethical and sustainable practices is at the heart of everything we do, and our Functional Keratin is a shining example of this philosophy. Let's take you behind the scenes to discover the incredible journey of our keratin, sourced from the wool of New Zealand sheep raised on regenerative and ethical farms.

The Source: Strong Wool Sheep from NZ

Our Functional Keratin comes from strong wool sheep that graze on the lush, green pastures of New Zealand. These sheep cannot shed their wool naturally, so they need to be shorn regularly to stay cool, especially during the hot summer months. This is where our journey begins. We collect their wool, ensuring the sheep are comfortable and healthy.

Regenerative Farming: A Commitment to Sustainability

Unlike conventional farming practices that can damage the soil and the environment, our partner farms practice regenerative farming. This method involves rotational grazing, where sheep are moved around the farm to different pastures. This not only prevents overgrazing but also helps maintain the health and fertility of the soil. Healthy soil means better grass for the sheep, creating a sustainable cycle that benefits both the land and the animals.

Regenerative farming is a game-changer. By allowing the land to recover and rejuvenate, we avoid the pitfalls of traditional farming methods that cram as many animals as possible into a small space. This overcrowding can harm the animals and eventually render the land unusable. Our approach ensures that the sheep live in a healthy, stress-free environment, and the land remains productive and vibrant.

The Extraction Process: Pure and Cruelty-Free

Once the wool is collected, it undergoes a meticulous cleaning process. We wash it multiple times to ensure it's free from impurities. Then, it goes through our patented extraction process, using filtered hot water and other top-secret methods to extract the amazing keratin protein.

The result? Pure, high-quality Functional Keratin that is 91% identical to the keratin found in human hair. This high bioavailability means your body can absorb and utilize it more effectively, leading to healthier, stronger hair from the inside out.

Supporting Local Farmers: Beyond Fair Trade

Our commitment to ethical practices extends beyond the farm. We ensure that the farmers who supply us with this incredible wool are paid above-market rates. This helps them provide for their families and supports the local economy in New Zealand. By choosing Kiri10, you're not just choosing a superior hair care product—you're supporting a system that values fairness, sustainability, and community.

Join our Keratin Movement

We're proud to offer you products that are not only effective but also ethically and sustainably sourced. Our Functional Keratin is certified cruelty-free, and our entire process is designed to benefit both the environment and the people involved.


Thank you for being a part of our mission to promote natural beauty and sustainability. Together, we can create a brighter, healthier future for our hair, nails and our planet.

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